Resources
Brand Guidelines
Do you need to produce content in collaboration with us? In this section you will find practical instructions on how to use our brand assets.
Our Logo
The logo represents the corporate image and expresses the core values pursued by Magicmotorsport. It needs to be used in all the brand communication materials and assets.
The logo can be applied both on white and colored backgrounds. The colored-background version is in full white and has been designed to enhance the legibility and the graphic quality. The white-background version is in full black.
Our Color Palette
The colors in our palette transfer a sense of motion, innovation and decisiveness. They perfectly match with our offer, made of cutting-edge solutions for mechatronics and automotive lovers. The four main colors are red, black, white, and gray. There are two sides of our communication style: white and gray are the main colors in our institutional content, whereas red and black are mostly used in our motorsport materials.
Payoff
Experience the impossible is the institutional and main brand’s payoff.
It defines the company fundamental principles: the will to be protagonists in the journey towards innovation and the desire to amaze and marvel its clients and the entire automotive industry. Tone and metrics infuse grit and passion.
Clear Space
The logo must always be surrounded by open space, free from any other element.
Don’ts
- Do not rotate the logo
- Do not change the brand colors
- The geometric proportions of the logo must not be varied
- Do not apply any other graphic effect
- Do not place the logo in any geometric shape
- Do not divide, break or split the logo
- Do not highlight any part or portion of the logo
- Do not alter the iconic shapes of the logo
Tone of Voice
Our tone of voice is essential in conveying our brand identity. It should always be clear, consistent, and approachable. We avoid jargon and strive for simplicity, ensuring our message is easily understood. When communicating, we aim to be friendly and engaging, fostering a sense of connection with our audience. It’s important to maintain a professional demeanor while also being relatable, allowing our personality to shine through in every interaction.
Brand Name
Magicmotorsport is a single word, with the first M capitalized. There are no spaces in between and should be written as follows:
Assets
After providing suggestions on our brand guidelines in the previous section, now we’re leaving you to our brand assets.
Magicmotorsport Logo
Download our brand logo in PDF and PNG formats, and consult our brand guidelines to learn how it can be applied correctly.
Wallpapers
Want to decorate your computer screen with our designs? Get our wallpapers below.
Social Press Kit
In this section you will find social materials such as covers photos, banners in various formats suitable for the main social platforms.
*Please note:
All resources available in this section (official logos and images) may be used by customers for activities related to Magicmotorsport.
For any other purpose – whether commercial or promotional, such as sponsorships, merchandising, customized products bearing the Magicmotorsport logo that are made and sold by the user, or items where our logo appears alongside other brands – written authorization from Magicmotorsport is required.
Check the Privacy Policy below to proceed
