Resources
Brand Guidelines
Do you need to produce content in collaboration with us? In this section you will find practical instructions on how to use our brand assets.
Our Logo
The logo represents the corporate image and expresses the core values pursued by Magicmotorsport. It needs to be used in all the brand communication materials and assets.
The logo can be applied both on white and colored backgrounds. The colored-background version is in full white and has been designed to enhance the legibility and the graphic quality. The white-background version is in full black.
Our Color Palette
The colors in our palette transfer a sense of motion, innovation and decisiveness. They perfectly match with our offer, made of cutting-edge solutions for mechatronics and automotive lovers. The four main colors are red, black, white, and gray. There are two sides of our communication style: white and gray are the main colors in our institutional content, whereas red and black are mostly used in our motorsport materials.
Payoff
“Experience the impossible” is the institutional and main brand’s payoff.
It defines the company fundamental principles: the willing to be protagonists in the journey towards innovation and the desire to amaze and marvel its clients and the entire automotive industry. Tone and metrics infuse grit and passion.
Clear Space
The logo must always be surrounded by open space, free from any other element.
Don’ts
Do not rotate the logo
Do not change brand colors
The geometric proportions of the logo must not be varied
Do not apply any other graphic effect
Do not place the logo in any geometric shape
Do not change the position of the mark and logotype
Do not highlight any part or portion of the logo
Do not alter the iconic shapes of the logo
Do not divide, break or split the logo
Do not use the logo or mark in combination with regular text
Tone of Voice
Our tone of voice is essential in conveying our brand identity. It should always be clear, consistent, and approachable. We avoid jargon and strive for simplicity, ensuring our message is easily understood. When communicating, we aim to be friendly and engaging, fostering a sense of connection with our audience. It’s important to maintain a professional demeanor while also being relatable, allowing our personality to shine through in every interaction.
Brand Name
Magicmotorsport is a single word, with the first M capitalized. There are no spaces in between and should be written as follows:
Assets
After providing suggestions on our brand guidelines in the previous section, now we’re leaving you to our brand assets.
Press Kit
Download our whole press kit, that includes:
Our brand guidelines;
Our logo in all its versions;
Logos of our products.
Wallpapers
Want to decorate your computer screen with our designs? Get our wallpapers below.
Social Press Kit
In this section you will find social materials such as covers photos, logos, banners for “Official Distributors” and more, in various formats suitable for the main social platforms.
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