Resources

Brand Guidelines

Do you need to produce content in collaboration with us? In this section you will find practical instructions on how to use our brand assets.

Our Color Palette

The colors in our palette transfer a sense of motion, innovation and decisiveness. They perfectly match with our offer, made of cutting-edge solutions for mechatronics and automotive lovers. The four main colors are red, black, white, and gray. There are two sides of our communication style: white and gray are the main colors in our institutional content, whereas red and black are mostly used in our motorsport materials.

Payoff

Experience the impossible is the institutional and main brand’s payoff.
It defines the company fundamental principles: the will to be protagonists in the journey towards innovation and the desire to amaze and marvel its clients and the entire automotive industry. Tone and metrics infuse grit and passion.

Clear Space

The logo must always be surrounded by open space, free from any other element.

Don’ts

  1. Do not rotate the logo
  2. Do not change the brand colors
  3. The geometric proportions of the logo must not be varied
  4. Do not apply any other graphic effect
  5. Do not place the logo in any geometric shape
  6. Do not divide, break or split the logo
  7. Do not highlight any part or portion of the logo
  8. Do not alter the iconic shapes of the logo

Tone of Voice

Our tone of voice is essential in conveying our brand identity. It should always be clear, consistent, and approachable. We avoid jargon and strive for simplicity, ensuring our message is easily understood. When communicating, we aim to be friendly and engaging, fostering a sense of connection with our audience. It’s important to maintain a professional demeanor while also being relatable, allowing our personality to shine through in every interaction.

Brand Name

Magicmotorsport is a single word, with the first M capitalized. There are no spaces in between and should be written as follows:

Assets

After providing suggestions on our brand guidelines in the previous section, now we’re leaving you to our brand assets.

Magicmotorsport Logo

Download our brand logo in PDF and PNG formats, and consult our brand guidelines to learn how it can be applied correctly.

Product Logos​

Download the product logos in PDF and PNG formats.

Photo Set

Need high-quality pictures of our products? You can find them here.

Wallpapers

Want to decorate your computer screen with our designs? Get our wallpapers below.

Social Press Kit

In this section you will find social materials such as covers photos, banners in various formats suitable for the main social platforms.

Printables

Inside the file, you’ll find brochures featuring our main products.

*Please note:

All resources available in this section (official logos and images) may be used by customers for activities related to Magicmotorsport.

For any other purpose – whether commercial or promotional, such as sponsorships, merchandising, customized products bearing the Magicmotorsport logo that are made and sold by the user, or items where our logo appears alongside other brands – written authorization from Magicmotorsport is required.

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